ICMM 2023

ABOUT ICMM

International Conference on Marketing Management, is an international research conference held annually with the presence of international and local scholars and organized by SLIM, SLIM Research Bureau together with Emerald Publishing and University of Westminster. The event enables scholars to publish their research work and the best research papers are selected after presenting them in front of an eminent panel.

ICMM 2025

The 5th International Conference on Marketing Management (ICMM) organized by SLIM Research Bureau together with SLIM and Emerald Publishing on the theme of “Unlocking Tomorrow: Navigating the Future of Marketing Lead by Human Intelligence through Data & Artificial Intelligence” will be held on the 6th of February 2025.

Full paper submission guidelines

View Download Now

Submit your manuscripts to [email protected]

Important Dates

Full Paper Submission Extended Deadline:

25th December 2024

Notification of Acceptance:

10th January 2025

Submission of Camera-Ready Papers:

25th January 2025

Registration Deadline for Participants:

30th January 2025

Conference Date:

6th February 2025

KEYNOTE SPEAKERS

Hermawan Kartajaya

Hermawan Kartajaya is a prominent Indonesian marketing expert and thought leader, renowned for his significant contributions to the field of marketing. He is best known for his collaboration with Philip Kotler, the father of modern marketing, on the influential Marketing X.0 series. Kartajaya's expertise extends beyond theoretical knowledge. As the founder and chair of MCorp (MarkPlus), he has successfully led a leading professional services firm in Southeast Asia. MCorp offers a range of services, including marketing consulting, research, and training. Recognized globally, Kartajaya has received numerous accolades, including being named one of the "50 Gurus Who Have Shaped the Future of Marketing" by the Chartered Institute of Marketing. His innovative ideas and practical insights have made him a sought-after speaker and consultant. Kartajaya's work has had a profound impact on the marketing industry, inspiring countless professionals and organizations. His books, particularly the Marketing X.0 series, have been translated into multiple languages and are widely read by marketers and business leaders around the world.

GUEST SPEAKER

Maggie Jones

Maggie spent the first part of her career working in marketing communications for Cadbury Schweppes and working alongside other organisations such as Coca Cola, Premier Foods and Boots. A career change into education to best achieve a work/ life/family balance started with teaching CIM courses at colleges, quickly leading to teaching marketing at University. During this time Maggie also worked in a consultative role in the qualifications area of CIM supporting qualification development and assessment writing.

Maggie joined CIM in 20102 heading up the UK education learning community with the role expanding as change occurred. Maggie moved into her present role as Director of Qualifications & Partnerships in 2018.

ADVISORY COMMITTEE – ICMM 2025

Mr. Gayan Perera - President 2024/25, Sri Lanka Institute of Marketing

Prof. Dewasiri N Jayantha - Vice President – Education and Research 2023/25, Sri Lanka Institute of Marketing

Dr.Dilhan Sampath Jayathilake Project Chair - ICMM 2025, Vice President – Events & Sustainability 2024/25, Sri Lanka Institute of Marketing

Mr. Enoch Perera - Deputy Project Chair ICMM 2025, Honorary Secretary 2024/25, Sri Lanka Institute of Marketing

Dr. Himendra Balalle - Conference Co-Chair – ICMM 2025, Head Consultancy, National Institute of Business Management

Dr. Lishanthi Wijewardene- Conference Co-Chair - ICMM 2025, Senior Lecturer, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

Ms. Kalaipriya Kalaieesan - Conference Secretary – ICMM 2025, Consultant / Lecturer, National Institute of Business Management

Snr. Prof. Sampath Amaratunge - Chairperson, Chairman, University Grants Commission (UGC), Sri Lanka

Prof. Ajantha Dharmasiri -Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka

Prof. Athula C. Gnanapala -Dean, Faculty of Management Studies, Sabaragamuwa University, Sri Lanka

Prof. Nalin Abeysekara -Dean, Faculty of Management Studies, The Open University, Sri Lanka

Prof. Bandara Wanninayake- Department of Marketing Management – Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Prof. Arosha S. Adikaram - Department of Human Resources Management – Faculty of Management and Finance, University of Colombo, Sri Lanka

Mr. Dehan Seneviratne - Past President – SLIM, Accredited Lecturer, University of West London, Marketing & Management Consultant

Prof. Dinesh Samarasinghe- University of Moratuwa, Department of Industrial Management – Faculty of Business, University of Moratuwa, Sri Lanka

Mr. G. S. Sylvester - Marketing Consultant & Chairperson – Academic Council

Dr. Pradeep Edward - Chairperson, Past President – SLIM, Director General Manager, Hemas Hospitals – Thalawathugoda, Sri Lanka

Prof. Ravi Dissanayake -Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Prof. Maduka Udunuwara -Faculty of Management and Finance, University of Colombo, Sri Lanka

Prof. Thilini C. Gamage-Department of Marketing Management – Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka

Dr. Nuwan Wimalana-Co-Founder and Chairman, Eye for Growth (Pvt) Ltd., Sri Lanka

Dr. Anil Munasinghe-General Manager – Marketing, Kelani Cables PLC, Wewelduwa, Kelaniya. Sri Lanka Co-Founder and Chairman, Eye for Growth (Pvt) Ltd., Sri Lanka

Mr. Ramal Jasinghe-Managing Director, Arpico Insurance PLC, Sri Lanka

Mr. Deepal Abeysekera- Ex CEO, People’s Insurance PLC, Sri Lanka

Dr. Samantha Rathnayake- Senior Lecturer, PIM, University of Sri Jayewardenepura

The 4th International Conference on Marketing Management (ICMM) was successfully held on December 14th, 2023, organized by SLIM Research Bureau, SLIM, and Emerald Publishing. The theme of the conference was "Reinventing Marketing for a Sustainable and Resilient Future."

KEYNOTE SPEAKERS

Professor David Aaker

David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards including the NYAMA Marketing Hall of Fame. He has published over 100 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. The first two of these have received over 45,000 citations. A recognized authority and speaker on branding and its relationship to strategic issues, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice).

Professor Amila Jayarathne

Amila Jayarathne is a Professor in Marketing, at the University of Sri Jayewardenepura. She is the Senior Editor of South Asian Journal of Marketing, an Emerald Journal, 2019 to date and Co-Editors-in-Chief, Asian Journal of Marketing Management, Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, from Aug 2021 to date. Moreover, she was the head of, the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, April 2019 to April 2022.Professor Amila has provided her services as the Director (International Affairs) Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2017 to 2020.

GUEST SPEAKER

Ms Sangeeta Menon

Sangeeta Menon is Publishing Relationship Manager at Emerald Publishing, where she leads the publishing program for India, Sri Lanka, Bangladesh, Nepal, Maldives, and Bhutan. Prior to joining Emerald, she worked with leading publishers like Taylor & Francis (Editor - Journals, South Asia), Elsevier (Publisher, South Asia), and Wiley (Publishing Manager, India).

In her 18 plus years of experience in the publishing industry, she has seen first-hand the challenges that researchers in South Asia often face when it comes to communicating their research to the wider world. As a result, besides leading publication activities in the regions she oversees, Sangeeta is passionate about supporting researchers with sessions on research trends and understanding the publishing process better to help them make the right decisions when it comes to publishing their work. This has enabled many researchers to benefit from the advantages of having their work included in respected journals and publications, which in turn allows their research to reach a wider audience.