» ICMM 2023

ABOUT ICMM

International Conference on Marketing Management, is an international research conference held annually with the presence of international and local scholars and organized by SLIM, SLIM Research Bureau together with Emerald Publishing. The event enables scholars to publish their research work and the best research papers are selected after presenting them in front of an eminent panel. ICMM was founded in 2020 as the brainchild of Prof. (Dr.) Dewasiri N. Jayantha.

ICMM 2026

The 6th International Conference on Marketing Management (ICMM) organized by SLIM Research Bureau together with SLIM and Emerald Publishing on the theme of “Resilience and Innovation: Building Adaptive Strategies for Emerging Markets” will be held on the 20th February 2026.

Full paper submission guidelines

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Registration form ICMM 2026

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Submit your manuscripts to submission.icmm@slim.ac.lk

Important Dates

Full paper submission deadline:

20th November 2025

Notification of Acceptance:

20th December 2025

Submission of Camera-Ready Papers:

15th January 2026

Registration Deadline for Participants:

20th January 2026

Conference Date:

20th February 2026

KEYNOTE SPEAKERS

Professor Bruno S. Sergi

Professor Bruno S. Sergi of Harvard University has commenced his activities at the Transformation Center of the Tashkent State University of Economics as a foreign expert. Professor Sergi will be engaged in scientific and practical initiatives aimed at enhancing the university’s academic programs, aligning educational processes with international standards, and accelerating the institutional transformation of TSUE.

He serves on the editorial boards of several international academic journals published in collaboration with Cambridge University Press and Emerald Publishing, and is the author of over 30 books and more than 100 scholarly articles. Recognized as a distinguished scholar in the fields of global economics and emerging markets, Professor Bruno S. Sergi’s academic legacy and international expertise make a valuable contribution to the advancement of global development.

Dr. Asanga Ranasinghe

Asanga has over 20 years of corporate experience at Unilever. He joined Unilever Sri Lanka as a Management Trainee in 1993 and held several leadership roles in R&D, Manufacturing, and Supply Chain before being expatriated to Hindustan Unilever, India, in 2002 as the South Asia Regional Coordinator for Innovation and Supply Chain. Returning to Sri Lanka in 2004, he served as Customer Development Director, earning multiple accolades for his pioneering work in sales, before becoming Marketing Director with additional responsibility for Corporate Communication and Sustainability. He also served as a Statutory Director on the Unilever Sri Lanka Board, with his final role being Vice President – Marketing at Unilever Pakistan.

After leaving Unilever, Asanga joined LAUGFS Holdings as Sector Managing Director and Group Marketing Director, and served as an Executive Director on the LAUGFS Gas PLC Board. He holds a BSc (Hons) in Chemistry from the University of Colombo, an MBA from the Postgraduate Institute of Management (University of Sri Jayewardenepura), and a Professional Postgraduate Diploma in Marketing (DipM MCIM) from The Chartered Institute of Marketing, UK. A Chartered Marketer and Fellow of CIM (UK), he currently serves as a Director at the Postgraduate Institute of Management, University of Sri Jayewardenepura.

ADVISORY COMMITTEE – ICMM 2026

Prof. Dewasiri N Jayantha
President 2025/26,
Sri Lanka Institute of Marketing

Dr. Dilhan Sampath Jayatilleke
Vice President
Education and Research 2025/26,
Sri Lanka Institute of Marketing

Mr. Enoch Perera
Vice President
Events and Sustainability 2025/26,
Sri Lanka Institute of Marketing

Mr. Manthika Ranasinghe
Honorary Secretary 2025/26,
Sri Lanka Institute of Marketing

Mr. Asanka Perera
Honorary Treasurer 2025/26,
Sri Lanka Institute of Marketing

Mr. Channa Jayasinghe
Honorary Assistant Secretary 2025/26,
Sri Lanka Institute of Marketing

Mr. Chamil Wickremasinghe
Chief Executive Officer,
Sri Lanka Institute of Marketing

Snr. Prof. Ajantha Dharmasiri
Postgraduate Institute of Management,
University of Sri Jayewardenepura, Sri Lanka

Prof. Athula C. Gnanapala
Dean,
Faculty of Management Studies,
Sabaragamuwa University, Sri Lanka

Snr. Prof. Nalin Abeysekara
Senior Professor in Marketing,
Faculty of Management Studies, The Open University, Sri Lanka

Prof. Bandara Wanninayake
Dean,
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Prof. Arosha S. Adikaram
Department of Human Resources Management
Faculty of Management and Finance, University of Colombo, Sri Lanka

Mr. Dehan Seneviratne
Past President – SLIM,
Accredited Lecturer, University of West London, Marketing & Management Consultant

Prof. Dinesh Samarasinghe
University of Moratuwa, Department of Industrial Management
Faculty of Business, University of Moratuwa, Sri Lanka

Mr. G. S. Sylvester
Marketing Consultant & Chairperson
Academic Council

Dr. Pradeep Edward
Chairperson
Past President – SLIM,
Director General Manager,
Hemas Hospitals – Thalawathugoda, Sri Lanka

Prof. Ravi Dissanayake
Faculty of Commerce and Management Studies,
University of Kelaniya, Sri Lanka

Prof. Maduka Udunuwara
Faculty of Management and Finance,
University of Colombo, Sri Lanka

Dr. Nuwan Wimalana
Co-Founder and Chairman,
Eye for Growth (Pvt) Ltd.,
Sri Lanka

Dr. Anil Munasinghe
General Manager – Marketing,
Kelani Cables PLC, Wewelduwa, Kelaniya.
Sri Lanka Co-Founder and Chairman, Eye for Growth (Pvt) Ltd., Sri Lanka

Mr. Ramal Jasinghe
Managing Director,
Arpico Insurance PLC, Sri Lanka

Mr. Deepal Abeysekera
Ex CEO, People’s Insurance PLC,
Sri Lanka

Dr. Samantha Rathnayake
Senior Lecturer,
PIM,
University of Sri Jayewardenepura

ICMM 2025

KEYNOTE SPEAKERS

Hermawan Kartajaya

Hermawan Kartajaya is a prominent Indonesian marketing expert and thought leader, renowned for his significant contributions to the field of marketing. He is best known for his collaboration with Philip Kotler, the father of modern marketing, on the influential Marketing X.0 series. Kartajaya's expertise extends beyond theoretical knowledge. As the founder and chair of MCorp (MarkPlus), he has successfully led a leading professional services firm in Southeast Asia. MCorp offers a range of services, including marketing consulting, research, and training. Recognized globally, Kartajaya has received numerous accolades, including being named one of the "50 Gurus Who Have Shaped the Future of Marketing" by the Chartered Institute of Marketing. His innovative ideas and practical insights have made him a sought-after speaker and consultant. Kartajaya's work has had a profound impact on the marketing industry, inspiring countless professionals and organizations. His books, particularly the Marketing X.0 series, have been translated into multiple languages and are widely read by marketers and business leaders around the world.

GUEST SPEAKER

Maggie Jones

Maggie spent the first part of her career working in marketing communications for Cadbury Schweppes and working alongside other organisations such as Coca Cola, Premier Foods and Boots. A career change into education to best achieve a work/ life/family balance started with teaching CIM courses at colleges, quickly leading to teaching marketing at University. During this time Maggie also worked in a consultative role in the qualifications area of CIM supporting qualification development and assessment writing.

Maggie joined CIM in 2012 heading up the UK education learning community with the role expanding as change occurred. Maggie moved into her present role as Director of Qualifications & Partnerships in 2018.

ADVISORY COMMITTEE – ICMM 2025

Mr. Gayan Perera - President 2024/25, Sri Lanka Institute of Marketing

Prof. Dewasiri N Jayantha - Vice President – Education and Research 2023/25, Sri Lanka Institute of Marketing

Dr.Dilhan Sampath Jayatilleke Project Chair - ICMM 2025, Vice President – Events & Sustainability 2024/25, Sri Lanka Institute of Marketing

Mr. Enoch Perera - Deputy Project Chair ICMM 2025, Honorary Secretary 2024/25, Sri Lanka Institute of Marketing

Dr. Himendra Balalle - Conference Co-Chair – ICMM 2025, Head Consultancy, National Institute of Business Management

Dr. Lishanthi Wijewardene- Conference Co-Chair - ICMM 2025, Senior Lecturer, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

Ms. Kalaipriya Kalaieesan - Conference Secretary – ICMM 2025, Consultant / Lecturer, National Institute of Business Management

Snr. Prof. Sampath Amaratunge - Chairperson, Chairman, University Grants Commission (UGC), Sri Lanka

Prof. Ajantha Dharmasiri -Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka

Prof. Athula C. Gnanapala -Dean, Faculty of Management Studies, Sabaragamuwa University, Sri Lanka

Snr. Prof. Nalin Abeysekara - Faculty of Management Studies, The Open University, Sri Lanka

Prof. Bandara Wanninayake- Department of Marketing Management – Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Prof. Arosha S. Adikaram - Department of Human Resources Management – Faculty of Management and Finance, University of Colombo, Sri Lanka

Mr. Dehan Seneviratne - Past President – SLIM, Accredited Lecturer, University of West London, Marketing & Management Consultant

Prof. Dinesh Samarasinghe- University of Moratuwa, Department of Industrial Management– Faculty of Business, University of Moratuwa, Sri Lanka

Mr. G. S. Sylvester - Marketing Consultant & Chairperson – Academic Council

Dr. Pradeep Edward - Chairperson, Past President – SLIM, Director General Manager, Hemas Hospitals – Thalawathugoda, Sri Lanka

Prof. Ravi Dissanayake -Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Prof. Maduka Udunuwara -Faculty of Management and Finance, University of Colombo, Sri Lanka

Prof. Thilini C. Gamage-Department of Marketing Management – Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka

Dr. Nuwan Wimalana-Co-Founder and Chairman, Eye for Growth (Pvt) Ltd., Sri Lanka

Dr. Anil Munasinghe-General Manager – Marketing, Kelani Cables PLC, Wewelduwa, Kelaniya. Sri Lanka Co-Founder and Chairman, Eye for Growth (Pvt) Ltd., Sri Lanka

Mr. Ramal Jasinghe-Managing Director, Arpico Insurance PLC, Sri Lanka

Mr. Deepal Abeysekera- Ex CEO, People’s Insurance PLC, Sri Lanka

Dr. Samantha Rathnayake- Senior Lecturer, PIM, University of Sri Jayewardenepura

ICMM 2023

The 4th International Conference on Marketing Management (ICMM) was successfully held on December 14th, 2023, organized by SLIM Research Bureau, SLIM, and Emerald Publishing. The theme of the conference was "Reinventing Marketing for a Sustainable and Resilient Future."

KEYNOTE SPEAKERS

Professor David Aaker

David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards including the NYAMA Marketing Hall of Fame. He has published over 100 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. The first two of these have received over 45,000 citations. A recognized authority and speaker on branding and its relationship to strategic issues, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice).

Professor Amila Jayarathne

Amila Jayarathne is a Professor in Marketing, at the University of Sri Jayewardenepura. She is the Senior Editor of South Asian Journal of Marketing, an Emerald Journal, 2019 to date and Co-Editors-in-Chief, Asian Journal of Marketing Management, Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, from Aug 2021 to date. Moreover, she was the head of, the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, April 2019 to April 2022.Professor Amila has provided her services as the Director (International Affairs) Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2017 to 2020.

GUEST SPEAKER

Ms Sangeeta Menon

Sangeeta Menon is Publishing Relationship Manager at Emerald Publishing, where she leads the publishing program for India, Sri Lanka, Bangladesh, Nepal, Maldives, and Bhutan. Prior to joining Emerald, she worked with leading publishers like Taylor & Francis (Editor - Journals, South Asia), Elsevier (Publisher, South Asia), and Wiley (Publishing Manager, India).

In her 18 plus years of experience in the publishing industry, she has seen first-hand the challenges that researchers in South Asia often face when it comes to communicating their research to the wider world. As a result, besides leading publication activities in the regions she oversees, Sangeeta is passionate about supporting researchers with sessions on research trends and understanding the publishing process better to help them make the right decisions when it comes to publishing their work. This has enabled many researchers to benefit from the advantages of having their work included in respected journals and publications, which in turn allows their research to reach a wider audience.