ICMM 2023

ABOUT ICMM

International Conference on Marketing Management, is an international research conference held annually with the presence of international and local scholars and organized by SLIM, SLIM Research Bureau together with Emerald Publishing and University of Westminster. The event enables scholars to publish their research work and the best research papers are selected after presenting them in front of an eminent panel.

ICMM 2025

The 5th International Conference on Marketing Management (ICMM) organized by SLIM Research Bureau together with SLIM and Emerald Publishing on the theme of “Unlocking Tomorrow: Navigating the Future of Marketing Lead by Human Intelligence through Data & Artificial Intelligence” will be held on the 6th of February 2025.

Full paper submission guidelines

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Submit your manuscripts to [email protected]

Important Dates

Full Paper Submission Extended Deadline:

25th December 2024

Notification of Acceptance:

10th January 2025

Submission of Camera-Ready Papers:

25th January 2025

Registration Deadline for Participants:

30th January 2025

Conference Date:

6th February 2025

The 4th International Conference on Marketing Management (ICMM) was successfully held on December 14th, 2023, organized by SLIM Research Bureau, SLIM, and Emerald Publishing. The theme of the conference was "Reinventing Marketing for a Sustainable and Resilient Future."

KEYNOTE SPEAKERS

Professor David Aaker

David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards including the NYAMA Marketing Hall of Fame. He has published over 100 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. The first two of these have received over 45,000 citations. A recognized authority and speaker on branding and its relationship to strategic issues, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice).

Professor Amila Jayarathne

Amila Jayarathne is a Professor in Marketing, at the University of Sri Jayewardenepura. She is the Senior Editor of South Asian Journal of Marketing, an Emerald Journal, 2019 to date and Co-Editors-in-Chief, Asian Journal of Marketing Management, Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, from Aug 2021 to date. Moreover, she was the head of, the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, April 2019 to April 2022.Professor Amila has provided her services as the Director (International Affairs) Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2017 to 2020.

GUEST SPEAKER

Ms Sangeeta Menon

Sangeeta Menon is Publishing Relationship Manager at Emerald Publishing, where she leads the publishing program for India, Sri Lanka, Bangladesh, Nepal, Maldives, and Bhutan. Prior to joining Emerald, she worked with leading publishers like Taylor & Francis (Editor - Journals, South Asia), Elsevier (Publisher, South Asia), and Wiley (Publishing Manager, India).

In her 18 plus years of experience in the publishing industry, she has seen first-hand the challenges that researchers in South Asia often face when it comes to communicating their research to the wider world. As a result, besides leading publication activities in the regions she oversees, Sangeeta is passionate about supporting researchers with sessions on research trends and understanding the publishing process better to help them make the right decisions when it comes to publishing their work. This has enabled many researchers to benefit from the advantages of having their work included in respected journals and publications, which in turn allows their research to reach a wider audience.